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Principles of modern marketing

Husted, Stewart W.

Principles of modern marketing Stewart W. Husted, Dale L. Varble [and] James R. Lowry - Boston : Allyn and Bacon , 1989 - xxvii, 709 p.

Index: p. 710-22.

ISBN: 0205115756

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.8 / HUS/P

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