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Marketing management : analysis, planning and control

Kotler, Philip

Marketing management : analysis, planning and control [by] Philip Kotler - 3rd ed. - New Delhi : Prentice-Hall of India , 1979 - xi, 515p.: ill ; 20cm

Index:pp 518-29

ISBN: 0876920539

Subjects--Index Terms: Business logistics Marketing-Management

Dewey Class. No.: 658.802 / KOT/M, 3

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