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Principles of marketing

Armstrong, Gary

Principles of marketing [by] Philip Kotler [and] Gary Armstrong - 12th ed. - New Delhi : Prentice-Hall of India , 2008 - xxiv, 678p.: col. ill ; 27.7cm

Index: pp 679-99

ISBN: 9788120332928

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.8 / KOT/P, 12

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