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Marketing research

Kress, George

Marketing research - 3rd ed. - London: Prentice-Hall International, 1988 - xviii, 380p.: ill.; 24cm

Index: pp 371-80

ISBN: 0-13-558529-5

Subjects--Index Terms: Marketing research Industrial marketing

Dewey Class. No.: 658.83 / KRE/M, 3

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