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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications - 3rd ed. - Delhi: Dorling Kindersley (India), 2007 - 514p.; 28cm

Index: pp 515-37

ISBN: 8131709965

Subjects--Index Terms: Communication in marketing Advertising

Dewey Class. No.: 659.1 / CLO/I,3

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