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Marketing research

Dodge, H. Robert

Marketing research H. Robert Dodge, Sam Fullerton [and] David Rink - London : Charles E. Merrill Publishing Company , 1982 - vii, 522 p.

Contents: Pt. 1. Developing research framework - Pt.2. Types of data - Pt.3. Sampling - Pt.4. Data collection - Pt.5. Analysis - Pt.6. Interpretation - Pt.7. Application of marketing research.

Index: p. 523-30.

ISBN: 0675098475

Subjects--Index Terms: Marketing Marketing research

Dewey Class. No.: 658.83 / DOD/M

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