Marketing Management (Record no. 44846)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240227145757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240227b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21st ed. |
| Classification number | 658.8 |
| Item number | GUP/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goenka, Varun; Bhattacharjee, Pradeep kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida, India; |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt Ltd. |
| Date of publication, distribution, etc | 2018 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | The Indian Food Industry Environment; |
| -- | India's e-commerce Space; |
| -- | Marketing Mix perspective of MTR Foods; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NFLIC-FRI Library | NFLIC-FRI Library | Hindi Cell | 27/02/2024 | 658.8 GUP/M | A50700 | 27/02/2024 | 27/02/2024 | English Books |
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