Strategic brand management : creating and sustaining brand equity long term [by] Jean-Noel Kapferer
Material type:
TextLanguage: English Publication details: New Delhi : Kogan Page India , 2006Edition: 2nd edDescription: 426p.: ill ; 23cmISBN: - 8175541091
- 21st ed. 658.8343 KAP/S, 2: 2
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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English Books
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NFLIC-FRI Library | 658.8343 KAP/S, 2 (Browse shelf(Opens below)) | 1 | Available | A37179 | ||
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English Books
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NFLIC-FRI Library | 658.8343 KAP/S, 2: 2 (Browse shelf(Opens below)) | 2 | Available | A37180 | ||
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English Books
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NFLIC-FRI Library | 658.8343 KAP/S, 2: 3 (Browse shelf(Opens below)) | 3 | Available | A45381 |
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| 658.8343 INS/C.1:2 Case studies in brand management | 658.8343 INS/C.1:3 Case studies in brand management | 658.8343 KAP/S, 2 Strategic brand management : | 658.8343 KAP/S, 2: 2 Strategic brand management : | 658.8343 KAP/S, 2: 3 Strategic brand management : | 658.8343 MOO/B Brand management : | 658.8343 MOO/B: 2 Brand management : |
427-43 includes index.
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