Case studies in brand management [by] ICFAI Center for Management Research

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI Center for Management Research, 2004Description: 304p.: ill.; 26cmSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
English Books	NFLIC-FRI Library Hindi Cell	658.8343 INS/C.1 (Browse shelf(Opens below))		Available	A37287d
English Books	NFLIC-FRI Library Hindi Cell	658.8343 INS/C.1:2 (Browse shelf(Opens below))	2	Available	A45386
English Books	NFLIC-FRI Library Hindi Cell	658.8343 INS/C.1:3 (Browse shelf(Opens below))	3	Available	A37288

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Previous	658.8 KOT/M Marketing Management 15th edition	658.81 SIN/S Sales & Distribution Management A practice-based approach	658.812 POC/C Client relationship management : using relationship management and project service excellence to create a competitive advantage	658.8343 INS/C.1 Case studies in brand management	658.8343 INS/C.1:2 Case studies in brand management	658.8343 INS/C.1:3 Case studies in brand management	659.1 CLO/I,3 Integrated advertising, promotion, and marketing communications	Next

Content: v.1

Index: pp 305-11

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