Challenge of Services Part I: are Services Really Different ?

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Material type: Text

TextSeries: . Vol.47 Publication details: USA American Marketing Association 1983Description: 443pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
English Books	NFLIC-FRI Library On Shelf	343 LOV/C (Browse shelf(Opens below))	Available		A39083

Reading for Session 1
Journal of Marketing

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