TY  - BOOK
AU  - Bellur, V.V.
AU  - Berkman, Harold W.
TI  - Readings in advertising management
U1  - 658.82 21st ed.
PY  - 1988///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising management
KW  - Lau
KW  - H.F
KW  - Marketing
KW  - Sales promotion
ER  -