TY - BOOK AU - Thakur, Devendra TI - Marketing principles and techniques: with special reference to examples of marketing in India SN - 8171003389 U1 - 658.8 21st ed PY - 1991/// CY - New Delhi PB - Deep and Deep Publications KW - Information storage and retrieval systems marketing KW - Management KW - Marketing management N1 - 286-98 includes index ER -