TY  - BOOK
AU  - Husted, Stewart W.
AU  - Varble, Dale L.
TI  - Principles of modern marketing
SN  - 0205115756
U1  - 658.8 21st ed.
PY  - 1989///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Index: p. 710-22
ER  -