TY  - BOOK
AU  - Cundiff, Edward W.
AU  - Still, Richard R.
TI  - Basic marketing: concepts, environment and decisions
U1  - 658.8 21st ed.
PY  - 1968///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Marketing - Decision making
KW  - Marketing - Management
KW  - Marketing - Research
N1  - Index: p. 563-76
ER  -