TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning and control
SN  - 0876920539
U1  - 658.802 21st ed.
PY  - 1979///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Business logistics
KW  - Marketing-Management
N1  - Index:pp 518-29
ER  -