TY  - BOOK
AU  - Mathieson , Rick
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age
SN  - 9788120332652
U1  - 658.872658.872 21st ed.
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Mobile commerce
KW  - Product management
N1  - Index: pp 239-44
ER  -