TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 9788120332928
U1  - 658.8 21st ed.
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
N1  - Index: pp 679-99
ER  -