TY  - BOOK
AU  - Moorthi, Y L R
TI  - Brand management: the Indian context
SN  - 8125914277
U1  - 658.8343 21st ed.
PY  - 2007///
CY  - New Delhi
PB  - Vikas Publishing
KW  - Brand choice
KW  - Brand name products-India
KW  - Branding (Marketing)
KW  - Health products-India
KW  - Positioning (Advertising)
KW  - Product management
N1  - Index: pp 167-71
ER  -