TY  - BOOK
AU  - Aaker, David A.
AU  - Joachimsthaler, Erich
TI  - Brand leadership
SN  - 074320767X
U1  - 658.8343 21st ed.
PY  - 2000///
CY  - London
PB  - Simon and Schuster
KW  - Advertising-Brand name products
KW  - Brand choice
KW  - Branding (Marketing)
KW  - Commercial products
KW  - Leadership
KW  - Product management
ER  -