TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 8120311787
U1  - 658.8 21st ed.
PY  - 1998///
CY  - New Delhi
PB  - Prentice Hall of India
KW  -  Product management
KW  - Marketing-Management
N1  - Index: pp 805-29
ER  -