TY  - BOOK
AU  - Kress, George
TI  - Marketing research
SN  - 0-13-558529-5
U1  - 658.83 21st ed.
PY  - 1988///
CY  - London: 
PB  - Prentice-Hall International, 
KW  - Marketing research
KW  - Industrial marketing
N1  - Index: pp 371-80
ER  -