TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 8131709965
U1  - 659.1 21st ed.
PY  - 2007///
CY  - Delhi
PB  - Dorling Kindersley (India)
KW  - Communication in marketing
KW  - Advertising
N1  - Index: pp 515-37
ER  -