TY  - BOOK
AU  - Keller, Kevin Lane; Parameswaran, Ambi MG;
TI  - Strategic Brand Management: Building, Measuring and Managing Brand Equity
U1  - 706 21st ed.
PY  - 2019///
CY  - Noida, India
PB  - Pearson India Education Services Pvt ltd
KW  - Brands and Brand Management
KW  - Branding Commodities
KW  - Place Branding
ER  -