TY  - BOOK
AU  - Cundiff, Edward W.
AU  - Still, Richard R.
TI  - Fundamentals of modern marketing
SN  - 08769241610
U1  - 658.8 21st ed.
PY  - 1985///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Marketing management
N1  - Index: p. 469-81
ER  -