TY  - BOOK
AU  - Hiebert, Ray Eldon
AU  - Ungurait, Donald F.
TI  - Mass media V: an introduction to modern communication
SN  - 0801300193
U1  - 302.23 21st ed.
PY  - 1988///
CY  - New York
PB  - Longman
KW  - Bohn
KW  - Thomas W
KW  - Communication
KW  - Massmedia
ER  -