TY  - BOOK
AU  - Dodge, H. Robert
AU  - Fullerton, Sam
TI  - Marketing research
SN  - 0675098475
U1  - 658.83 21st ed.
PY  - 1982///
CY  - London
PB  - Charles E. Merrill Publishing Company
KW  - Marketing
KW  - Marketing research
N1  - Contents: Pt. 1. Developing research framework - Pt.2. Types of data - Pt.3. Sampling - Pt.4. Data collection - Pt.5. Analysis - Pt.6. Interpretation - Pt.7. Application of marketing research; Index: p. 523-30
ER  -