TY  - BOOK
AU  - Diwan, Parag
TI  - Marketing management
SN  - 8186830014
U1  - 658.8 21st ed.
PY  - 1997///
CY  - New Delhi
PB  - Deep and Deep Publications
KW  - Management text book
KW  - Marketing management
N1  - Index: p. 307-10
ER  -