000 00662nam a2200205Ia 4500
008 130910s9999 xx 000 0 und d
020 _a9788120332652
041 _aeng
082 _221st ed.
_a658.872
_a658.872
_bMAT/B
082 _221st ed.
_a658.872
_a658.872
_bMAT/B
100 _aMathieson , Rick
245 _aBranding unbound :
_bthe future of advertising, sales, and the brand experience in the wireless age
_c[by] Rick Mathieson
260 _aNew Delhi :
_bPrentice-Hall of India ,
_c2007
300 _aix, 237p ;
_c23.5cm
365 _bRs. 395
504 _aIndex: pp 239-44
653 _aMobile commerce
653 _aProduct management
942 _cEN
_2ddc
999 _c22697
_d22697