| 000 | 00669nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 130910s9999 xx 000 0 und d | ||
| 020 | _a074320767X | ||
| 041 | _aeng | ||
| 082 |
_221st ed. _a658.8343 _bAAK/B |
||
| 100 | _aAaker, David A. | ||
| 245 |
_aBrand leadership _c[by] David A. Aaker and Erich Joachimsthaler |
||
| 260 |
_aLondon : _bSimon and Schuster , _c2000 |
||
| 300 |
_axii, 351p.: ill ; _c23.5cm |
||
| 653 | _aAdvertising-Brand name products | ||
| 653 | _aBrand choice | ||
| 653 | _aBranding (Marketing) | ||
| 653 | _aCommercial products | ||
| 653 | _aLeadership | ||
| 653 | _aProduct management | ||
| 700 | _aJoachimsthaler, Erich | ||
| 942 |
_cEN _2ddc |
||
| 999 |
_c26681 _d26681 |
||