| 000 | 00587nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 130910s9999 xx 000 0 und d | ||
| 020 | _a8120311787 | ||
| 041 | _aeng | ||
| 082 |
_221st ed. _a658.8 _bKOT/M, 9 |
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| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management : _banalysis, planning, implementation and control _c[by] Philip Kotler |
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| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall of India , _c1998 |
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| 300 |
_axxxvii, 804p.: ill ; _c25cm |
||
| 504 | _aIndex: pp 805-29 | ||
| 653 | _a Product management | ||
| 653 | _aMarketing-Management | ||
| 942 |
_cEN _2ddc _02 |
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| 999 |
_c27610 _d27610 |
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