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Branding unbound :

Mathieson , Rick

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age [by] Rick Mathieson - New Delhi : Prentice-Hall of India , 2007 - ix, 237p ; 23.5cm

Index: pp 239-44

ISBN: 9788120332652

Subjects--Index Terms: Mobile commerce Product management

Dewey Class. No.: 658.872 658.872 / MAT/B 658.872 658.872 / MAT/B

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