Normal view MARC view ISBD view

Branding unbound : (Record no. 22697)

MARC details
000 -LEADER
fixed length control field	00662nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130910s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120332652
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st ed.
Classification number	658.872
--	658.872
Item number	MAT/B
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st ed.
Classification number	658.872
--	658.872
Item number	MAT/B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mathieson , Rick
245 ## - TITLE STATEMENT
Title	Branding unbound :
Remainder of title	the future of advertising, sales, and the brand experience in the wireless age
Statement of responsibility, etc	[by] Rick Mathieson
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Prentice-Hall of India ,
Date of publication, distribution, etc	2007
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 237p ;
Dimensions	23.5cm
365 ## - TRADE PRICE
Price amount	Rs. 395
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Index: pp 239-44
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Mobile commerce
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	English Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			NFLIC-FRI Library	NFLIC-FRI Library	10/03/2008	395		658.872 MAT/B	47626	15/11/2013	15/11/2013	English Books