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Brand leadership

Aaker, David A.

Brand leadership [by] David A. Aaker and Erich Joachimsthaler - London : Simon and Schuster , 2000 - xii, 351p.: ill ; 23.5cm

ISBN: 074320767X

Subjects--Index Terms: Advertising-Brand name products Brand choice Branding (Marketing) Commercial products Leadership Product management

Dewey Class. No.: 658.8343 / AAK/B

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