Normal view MARC view ISBD view

Brand leadership (Record no. 26681)

MARC details
000 -LEADER
fixed length control field	00669nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130910s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	074320767X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st ed.
Classification number	658.8343
Item number	AAK/B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
245 ## - TITLE STATEMENT
Title	Brand leadership
Statement of responsibility, etc	[by] David A. Aaker and Erich Joachimsthaler
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London :
Name of publisher, distributor, etc	Simon and Schuster ,
Date of publication, distribution, etc	2000
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 351p.: ill ;
Dimensions	23.5cm
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Advertising-Brand name products
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Brand choice
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Branding (Marketing)
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Commercial products
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Leadership
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Product management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Joachimsthaler, Erich
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	English Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			NFLIC-FRI Library	NFLIC-FRI Library			658.8343 AAK/B	A37178	15/11/2013	15/11/2013	English Books