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Marketing management :

Kotler, Philip

Marketing management : analysis, planning, implementation and control [by] Philip Kotler - 9th ed. - New Delhi : Prentice Hall of India , 1998 - xxxvii, 804p.: ill ; 25cm

Index: pp 805-29

ISBN: 8120311787

Subjects--Index Terms: Product management Marketing-Management

Dewey Class. No.: 658.8 / KOT/M, 9

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