Normal view MARC view ISBD view

Marketing management : (Record no. 27610)

MARC details
000 -LEADER
fixed length control field	00587nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130910s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120311787
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st ed.
Classification number	658.8
Item number	KOT/M, 9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Marketing management :
Remainder of title	analysis, planning, implementation and control
Statement of responsibility, etc	[by] Philip Kotler
250 ## - EDITION STATEMENT
Edition statement	9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Prentice Hall of India ,
Date of publication, distribution, etc	1998
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvii, 804p.: ill ;
Dimensions	25cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Index: pp 805-29
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Product management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Marketing-Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	English Books
Source of classification or shelving scheme	Dewey Decimal Classification
Koha issues (borrowed), all copies	2

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type
		Dewey Decimal Classification			NFLIC-FRI Library	NFLIC-FRI Library	12/07/2010	1	658.8 KOT/M, 9	A38164	20/12/2019	17/12/2019	15/11/2013	English Books
		Dewey Decimal Classification			NFLIC-FRI Library	NFLIC-FRI Library	12/08/2016	1	658.8 KOT/M, 12	A45385	20/12/2019	06/12/2019	12/08/2016	English Books