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Strategic Brand Management; Building, Measuring and Managing Brand Equity;

Keller, Kevin Lane; Parameswaran, Ambi MG;

Strategic Brand Management; Building, Measuring and Managing Brand Equity; - Noida, India; Pearson India Education Services Pvt ltd; 2019 - 586p

Subjects--Index Terms: Brands and Brand Management; Branding Commodities Place Branding

Dewey Class. No.: 706 / KEL/S

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