Strategic Brand Management; (Record no. 44859)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00550nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240228121139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240228b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21st ed. |
| Classification number | 706 |
| Item number | KEL/S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane; Parameswaran, Ambi MG; |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management; |
| Remainder of title | Building, Measuring and Managing Brand Equity; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida, India; |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt ltd; |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brands and Brand Management; |
| -- | Branding Commodities |
| -- | Place Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NFLIC-FRI Library | NFLIC-FRI Library | Hindi Cell | 28/02/2024 | 706 KEL/S | A50694 | 28/02/2024 | 28/02/2024 | English Books |
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