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Fundamentals of modern marketing

Cundiff, Edward W.

Fundamentals of modern marketing Edward W. Cundiff, Richard R. Still [and] Norman A.P. Govoni - 4th ed. - New Delhi : Prentice Hall of India , 1985 - x, 468 p.

Index: p. 469-81.

ISBN: 08769241610

Subjects--Index Terms: Marketing Marketing management

Dewey Class. No.: 658.8 / CUN/F,4

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