Brand positioning : strategies for competitive advantage [by] Subroto Sengupta
Material type:
TextLanguage: English Publication details: New Delhi : Tatat McGraw-Hill , 2006Edition: 2nd edDescription: xiv, 292p ; 23cmISBN: - 0070581592
- 658.827
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
English Books
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NFLIC-FRI Library | 658.827 SEN/B, 2 (Browse shelf(Opens below)) | Available | 48536 |
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| 658.812 POC/C Client relationship management : using relationship management and project service excellence to create a competitive advantage | 658.82 BEL/R,1 Readings in advertising management | 658.827 SEN/B,2 Brand positioning: | 658.827 SEN/B, 2 Brand positioning : | 658.83 DOD/M Marketing research | 658.83 KRE/M, 3 Marketing research | 658.83 UHL/M Marketing research: |
Index: pp 293-7
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