Marketing research H. Robert Dodge, Sam Fullerton [and] David Rink

By:

Dodge, H. Robert

Contributor(s):

Fullerton, Sam

Material type: Text

TextLanguage: English Publication details: London : Charles E. Merrill Publishing Company , 1982Description: vii, 522 pISBN:

0675098475

Subject(s):

DDC classification:

21st ed. 658.83 DOD/M

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
English Books	NFLIC-FRI Library	658.83 DOD/M (Browse shelf(Opens below))	Available		A31356

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Contents: Pt. 1. Developing research framework - Pt.2. Types of data - Pt.3. Sampling - Pt.4. Data collection - Pt.5. Analysis - Pt.6. Interpretation - Pt.7. Application of marketing research.

Index: p. 523-30.

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