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1.
Increasing employee productivity : an introduction to value management Lynn Tylczak edited by Tony Hicks by Series: A fifty-minute series book
Material type: Text Text
Language: English
Publication details: U.S.A : Crisp Publications , 1990
Availability: Items available for loan: NFLIC-FRI Library (1)Call number: 658.314 TYL/I.

2.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age [by] Rick Mathieson by
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall of India , 2007
Availability: Items available for loan: NFLIC-FRI Library (1)Call number: 658.872 MAT/B.

3.
Brand positioning : strategies for competitive advantage [by] Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tatat McGraw-Hill , 2006
Availability: Items available for loan: NFLIC-FRI Library (1)Call number: 658.827 SEN/B, 2.

4.
Brand management : the Indian context [by] Y L R Moorthi by
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Publishing , 2007
Availability: Items available for loan: NFLIC-FRI Library (2)Call number: 658.8343 MOO/B: 2, ...

5.
Strategic brand management : creating and sustaining brand equity long term [by] Jean-Noel Kapferer by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Kogan Page India , 2006
Availability: Items available for loan: NFLIC-FRI Library (3)Call number: 658.8343 KAP/S, 2: 2 , ...

6.
Case studies in brand management [by] ICFAI Center for Management Research by
Material type: Text Text
Language: English
Publication details: Hyderabad : ICFAI Center for Management Research, 2004
Availability: Items available for loan: NFLIC-FRI Library (3)Call number: 658.8343 INS/C.1, ...

7.
Brand leadership [by] David A. Aaker and Erich Joachimsthaler by
Material type: Text Text
Language: English
Publication details: London : Simon and Schuster , 2000
Availability: Items available for loan: NFLIC-FRI Library (1)Call number: 658.8343 AAK/B.

8.
Marketing management : analysis, planning, implementation and control [by] Philip Kotler by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall of India , 1998
Availability: Items available for loan: NFLIC-FRI Library (2)Call number: 658.8 KOT/M, 9, ...

9.
Brand positioning: strategies for competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2006
Availability: Items available for loan: NFLIC-FRI Library (1)Call number: 658.827 SEN/B,2.

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