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1.
Brand positioning : strategies for competitive advantage [by] Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tatat McGraw-Hill , 2006
Availability: Items available for loan: NFLIC-FRI Library (1)Call number: 658.827 SEN/B, 2.

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2.
Brand management : the Indian context [by] Y L R Moorthi by
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Publishing , 2007
Availability: Items available for loan: NFLIC-FRI Library (2)Call number: 658.8343 MOO/B: 2, ...

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