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Results of search for 'su:{ Product management}'
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Authors
Aaker, David A.
Hicks, Tony, ed
ICFAI Center for Man...
Joachimsthaler, Eric...
Kapferer, Jean-Noel
Kotler, Philip
Mathieson , Rick
Moorthi, Y L R
Sengupta , Subroto
Sengupta, Subroto
Tylczak, Lynn
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Bound Periodical (First Floor)
Hindi Cell
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A fifty-minute serie...
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1.
Increasing employee productivity : an introduction to value management
Lynn Tylczak
edited by Tony Hicks
by
Tylczak, Lynn
Hicks, Tony, ed
Series:
A fifty-minute series book
Material type:
Text
Language:
English
Publication details:
U.S.A :
Crisp Publications ,
1990
Availability:
Items available for loan:
NFLIC-FRI Library
(1)
Call number:
658.314 TYL/I
.
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2.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
[by] Rick Mathieson
by
Mathieson , Rick
Material type:
Text
Language:
English
Publication details:
New Delhi :
Prentice-Hall of India ,
2007
Availability:
Items available for loan:
NFLIC-FRI Library
(1)
Call number:
658.872 MAT/B
.
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3.
Brand positioning : strategies for competitive advantage
[by] Subroto Sengupta
by
Sengupta , Subroto
Edition:
2nd ed.
Material type:
Text
Language:
English
Publication details:
New Delhi :
Tatat McGraw-Hill ,
2006
Availability:
Items available for loan:
NFLIC-FRI Library
(1)
Call number:
658.827 SEN/B, 2
.
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4.
Brand management : the Indian context
[by] Y L R Moorthi
by
Moorthi, Y L R
Material type:
Text
Language:
English
Publication details:
New Delhi :
Vikas Publishing ,
2007
Availability:
Items available for loan:
NFLIC-FRI Library
(2)
Call number:
658.8343 MOO/B: 2, ..
.
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5.
Strategic brand management : creating and sustaining brand equity long term
[by] Jean-Noel Kapferer
by
Kapferer, Jean-Noel
Edition:
2nd ed.
Material type:
Text
Language:
English
Publication details:
New Delhi :
Kogan Page India ,
2006
Availability:
Items available for loan:
NFLIC-FRI Library
(3)
Call number:
658.8343 KAP/S, 2: 2 , ..
.
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6.
No cover image available
Case studies in brand management
[by] ICFAI Center for Management Research
by
ICFAI Center for Management Research
Material type:
Text
Language:
English
Publication details:
Hyderabad :
ICFAI Center for Management Research,
2004
Availability:
Items available for loan:
NFLIC-FRI Library
(3)
Call number:
658.8343 INS/C.1, ..
.
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7.
Brand leadership
[by] David A. Aaker and Erich Joachimsthaler
by
Aaker, David A
Joachimsthaler, Erich
Material type:
Text
Language:
English
Publication details:
London :
Simon and Schuster ,
2000
Availability:
Items available for loan:
NFLIC-FRI Library
(1)
Call number:
658.8343 AAK/B
.
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8.
Marketing management : analysis, planning, implementation and control
[by] Philip Kotler
by
Kotler, Philip
Edition:
9th ed.
Material type:
Text
Language:
English
Publication details:
New Delhi :
Prentice Hall of India ,
1998
Availability:
Items available for loan:
NFLIC-FRI Library
(2)
Call number:
658.8 KOT/M, 9, ..
.
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9.
Brand positioning: strategies for competitive advantage
by
Sengupta, Subroto
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi:
Tata McGraw-Hill,
2006
Availability:
Items available for loan:
NFLIC-FRI Library
(1)
Call number:
658.827 SEN/B,2
.
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