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Strategic Brand Management; Building, Measuring and Managing Brand Equity;

By:

Keller, Kevin Lane; Parameswaran, Ambi MG

Material type: Text

Text

TextPublication details: Noida, India; Pearson India Education Services Pvt ltd; 2019Description: 586pSubject(s):

Brands and Brand Management; Branding Commodities Place Branding

DDC classification:

21st ed. 706 KEL/S

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
English Books	NFLIC-FRI Library Hindi Cell	706 KEL/S (Browse shelf(Opens below))	Available		A50694

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Previous	698.1 PAI Painting repairs and utilities	698.32 TRO/A Andaman marble-wood or zebra-wood	706 HEN/U Understanding Strategic Management;	706 KEL/S Strategic Brand Management; Building, Measuring and Managing Brand Equity;	706 KEL/S:2 Strategic Brand Management;	706 LAU/M Management Information Systems; Managing The Digital Firm;	707 GUP/M Management Accounting;	Next

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